In the picture
Artist throws himself into his work when creating logos for golf events
Wybranski is designing all posters and logos for upcoming U.S. Opens, except in 2019 at Pebble Beach, which will design that logo in house. He said he enjoys the creative liberties the poster projects entail, but the logo remains a collaborative process with the USGA. The economic impact of the posters is real, as the host courses see a rise in merchandise sales years in advance of the event, thus the pre-planning and pre-release of official logos and posters.
While working the major championships now comprise the bulk of Wybranski’s business, he also does quite a bit of work with private and public courses. In fact, he has that type of course client in SoCal – Goat Hill in Oceanside.
Goat Hill is a renovated short course in Oceanside, a recovery project taken on and overseen by John Ashworth, the CEO of Linksoul golf apparel. Ashworth hired Wybranski to create a poster of Goat Hill that will appear in Linksoul’s spring catalog.
Wybranski said he’s giving Goat Hill the same treatment he does with higher-profile courses, such as Pinehurst and Oakmont.
“I want to give that major championship look to Goat Hill,” he said of the poster that should be ready this fall. “I’m pretty excited about it.”
Wybranski spent most of a recent day playing Goat Hill and getting acquainted with the quirky layout and story of redemption.
“It’s a funky, cool muni with golf purists running it,” he said. “I find the whole thing very interesting. It’s about as unique as it gets.”
Ashworth said he appreciates Wybranski’s representation of the game and can’t wait to see how the Goat Hill poster turns out.
“We love his work,” Ashworth said. “He threw out an idea that we just loved. He’s a great artist, a great guy, and we’re happy to be involved with him.”
The Goat Hill project took Wybranski back to his roots as a golfer and an artist. He said he took up the game in his 20s on Philadelphia's municipal courses. He credits his style to reading old golf books that depicted courses prior to technical enhancements.